What Is a Customer Experience?

The sum total of conscious events

  • A supplier cannot avoid creating an experience.

  • Experience means single and multiple events.

  • Experiences are rational and emotional.

  • Experiences involve all five senses.

  • Experiences can be designed.

  • Experienced organizations exist.

  • The wealthy buy more experiences.

  • Product, service and utility-based organizations

  • and governments can design experiences, too.

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