Adding the Power of Social Media in to CRM
Social media had a big year in 2011. It was—and still is—the topic of nearly every marketing conversation, and continues to see astounding growth. At year's end, Facebook surpassed 850 million users and was well on its way to 1 billion. Social media ad spending continues to grow rapidly, with 2011 figures reaching a whopping $3 billion. Twitter's user base has grown to 300 million, generating over 1 billion tweets per month.