Every member of a company is responsible for its success by enhancing its brand equity. Perhaps you are a brand manager responsible for a specific brand or portfolio of brands. Maybe you are the president of a company or a marketing director.
Social media had a big year in 2011. It was—and still is—the topic of nearly every marketing conversation, and continues to see astounding growth. At year's end, Facebook surpassed 850 million users and was well on its way to 1 billion.
Company executives are often very confident about their products, and will sometimes say that a product is so good, it sells itself. While the product in question may be good, as a rule, all products need a sales workforce to sell them.
“The winners of the 2013 Top 15 are the influencers in the CRM community who have made significant advancements in both functionality and connectivity for sales, customer service and marketing professionals; offer better decision making to
Gartner Research is reporting mobile CRM apps will grow 500 percent by 2014, another sign of a shifting market that has more to do with work getting done in the cloud more so than from a server behind the firewall.This is buttressed by Gartner’s n