Communication mistakes abound in the corporate arena. One reason for this is that there's a lot of room for error. But a bigger and more insidious cause is a lack of forethought on the part of the communicator.
If you were to ask a room full of people to each define the term "diversity," how many different answers do you think you'd get? You'd probably get as many definitions of the term as there are people in the room.
Everyone makes mistakes. In fact, human error can occur in an almost infinite number of ways. But at work, individuals who are experienced and knowledgeable are expected to anticipate negative outcomes and avoid them.
Strategic decision-making requires anticipation of and preparation for the future. One way to plan is through forecasting. Accurate forecasting of external environmental elements is essential for successful strategic management.